Of course, positive feedback can boost business, but the survey also shows that negative feedback can have a direct fiscal drain on companies. 86% of potential customers, for example, said they would think twice about buying a product from a firm with a bad online image. Looking deeper, an added star on reviews creates a 5% to 9% average increase in revenue for a business, but just one bad review could result in a company turning away approximately 30 customers. ICMediaDirect notes that receiving positive reviews online leads quickly to more sales.
Month: May 2017
While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
By creating timely, interesting, and shareable content, brands can generate a captivating online presence. Notes the firm, Google rewards brands that offer readers relevant online posts. Strong content developed with professional SEO strategies has the potential to go viral, reach a wider audience, and potentially draw in more customers and enhance a brand’s image. By releasing well-developed posts, companies and individuals can foster a better online reputation. ICMediaDirect stresses the importance of consistently putting out content and implementing current search engine optimization in order to successfully improve online reputation.
The SBIEC is a professional authority recognizing companies across a wide range of industries that meet its standards of excellence. It celebrates independent enterprise and entrepreneurial growth, offering the possibility for firms of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical standards. ICMediaDirect took home its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and enacts Internet campaigns that benefit its hundreds of clients every day. Its staff of professionals are capable of discovering any undesired online content, and structure their personalized campaigns to improve search engine results across Internet web browsers.