ICMediaDirect has a laudable history in successful reputation control, having restored the brand image of Fortune 500 corporations, stars, politicians, and athletes. The agency uses a unique plan for diminishing the aftermath of criticism. As the chief step, assess if a comment is authentic. Some content distributed online is created by competition. The most effective course of action in this case is to request to have the review removed highlighting its inaccuracy. Subsequently, find out if a review is opinionated. In this case, a company has a likely occasion to share honest, affirmative information about them, while also subsiding the effect of the review. When a customer has left a candid, yet unfavorable review, then it is time to reply fully and responsively. The agency proposes a two-layered method, merging an apology with a proactive resolution to a client’s difficulty.
Month: July 2020
In the 21st Century, traditional marketing doesn’t work as well as it used to. DVRs are used by people who want to avoid TV commercials; print ads are becoming more and more unsuccessful as magazines have fewer pages while Internet banners don’t stand a chance against the new ad block tools. But as the technological shift weakens old marketing models, it also has created an effective and potentially even more powerful tool for reaching consumers – content marketing. It is a phrase that can seem a little nebulous but it is ultimately about “owning” the media rather than “renting” the media. It is about creating content distributed in numerous ways and tailored to each channel, whether it is social media, e-newsletters, videos, blogs or the like. And it is essential to have a well thought out content marketing strategy, which is where the experts of ICMediaDirect.com (ICMD) can help.
ICMediaDirect.com, a full service PR and marketing agency, rose to prominence through the business of reputation management, which is the strategic, intentional control of Google search results to create the desired impression for a client. In this way they are “holistic storytellers,” talented in the art of communication through multiple media and the application of Internet technology. The overall objective is to deliver information that makes a consumer smarter, turning the content into something valuable or entertaining for the consumer rather than an easy-to-ignore old style sales pitch. Strategic content marketing means adapting each ad form into a valuable piece of content. Applying it to PR may mean press releases that address issues readers care about rather than a hyped sales pitch. In the social media sphere it can mean generating humorous or interesting posts, not merely sales messages, or creating easily shared infographics. With such an enormous range of options, it becomes clear that most businesses would do best to retain the services of a professional content marketing agency like ICMediaDirect.
Every year the Content Marketing Institute conducts a survey to assess the marketing landscape. The results are enlightening and should serve as a guide for any business considering content marketing. 84% of marketers who say they are ineffective at content marketing also said they have no documented strategy. 58% of marketers plan to increase their content marketing budget over the next year, while 73% said they are producing more content now compared to a year ago. What this ultimately means is that if a business is not thinking strategically about its content marketing strategy, their competitors certainly are.
Founded in 1996, ICMediaDirect.com has over 18 years experience in traditional and online marketing services, serving as a full-service PR and marketing agency with a worldwide client base. They are experts in reputation management, with a client roster that includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers in 49 countries and speaking 49 languages. Some well-known personalities include music agent Cara Lewis, who represents Eminem, Kanye West, 50 Cent, Rihanna, and Australian Olympic gold medal skier Dale Begg-Smith.
In present-day times, SEO Optimization is becoming more significant than it was towards the end of the 20th century, shortly after Google launched. Since 33 percent of people always click on the search engine’s initial result after submitting an input of a word or phrase, making sure that positive content is in the first place is vital. ICMediaDirect highlights that businesses and people should acquaint themselves to different ways of studying their online reputation by using a smart content management methodology. In comparison to SEO, content marketing is a reasonably new practice, but is also essential for companies expecting a positive image. It helps businesses to take complete control of their branding by creating an exceptional voice and a strong message through content – be it on websites, blogs, or social media platforms – while also promoting their products or services. Trust is vital for drawing consumers, and content marketing creates a brand that seems reliable and amiable while also increasing sales.
With a proven track record that now extends far beyond twenty years, ICMediaDirect stands as the industry leader in public relations and reputation management. The brand is committed to devoting its resources to the latest trends in technology and social media that affect the perceptions of companies and individuals. As companies face growing challenges in protecting their online reputations, ICMediaDirect ensures a positive message is projected across the internet and across social media platforms. To access your personal or your company’s Online Reputation Report, check out the ICMediaDirect homepage at http://www.icmediadirect.com.
ICMediaDirect, the intercontinental leader in reputation management and public relations, is innovating how brands, businesses, and individuals improve their online reputations. The award-winning agency mastered search engine optimization (SEO), transforming online client results by seeding affirmative and pre-approved content through top-rated world news. Their platform has helped to distinguish ICMediaDirect as a pioneer in leveraging editorial and social engagement for revolutionary search engine return. Personal and company Online Reputation Reports are available at http://www.icmediadirect.com
Today’s rapidly evolving landscape bends to SEO as a key role in the establishment, development, and growth of business. As Inc.com stated, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect an incredible part of doing business. Utilizing the full availability of social media channels is one of the many targeted, organic approaches ICMediaDirect uses to drive irrelevant listings down and bring key messaging to the top of search results. The agency’s staff of marketing and PR professionals reiterate that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do every day for their brands.