New York City and Washington DC-based Public Relations and Reputation Management agency ICMediaDirect is known for providing specialized insight on the significance of online reputations for individuals and businesses. More than 20 years ago, the reputation experts began offering brand repair services and improving the online status of high-profile personalities and Fortune 500 companies. For the third consecutive year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) this year, recognizing the firm’s strong business ethics and corporate values. Individuals can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
Month: April 2018
The SBIEC is a professional authority recognizing companies across a wide range of industries that meet its standards of excellence. It celebrates independent enterprise and entrepreneurial growth, offering the possibility for firms of all sizes to be recognized based on performance. Priority is given to those meeting and exceeding expectations for customer service, product quality and ethical standards. ICMediaDirect took home its third consecutive honor due to its ability to maintain these necessary qualities, as it pioneers and enacts Internet campaigns that benefit its hundreds of clients every day. Its staff of professionals are capable of discovering any undesired online content, and structure their personalized campaigns to improve search engine results across Internet web browsers.
While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
Influencing information related to a brand appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming any online listings related to the brand across various platforms, such as local directories, Google Places, and other locations that provide such information. While companies have little control over what other people are saying on social media, they can hold influence over conversation by focusing on proactive brand messaging. ICMediaDirect advocates employing the latest marketing technologies, including storytelling techniques and videos. A combination of innovative photography and a coherent brand narrative raises consumer engagement and creates an opportunity for the brand to build trust and the right image.
Read more: http://www.digitaljournal.com/pr/3023810