Brand reputation management should be a key part of a business’ marketing strategy because of the significant impact a negative online reputation has and its direct effect on previous marketing efforts. If a customer goes online to learn more about a company or product, discovering bad reviews almost always surely drives them to a competitor. When no such information is available from verified customer reviews, consumers often choose not to take any risk at all, and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for brand reputation management firm ICMediaDirect.
Month: June 2019
The Small Business Institute for Excellence in Commerce (SBIEC) has given reputation management firm, ICMediaDirect the New York Excellence Award for the third straight year. Once per year, the SBIEC selects companies which have achieved exceptional results in their business and their area’s commercial environment. The decision factors a collection of corporate reviews and research of the specific industry. Individuals can view their Online Reputation Report now, by visiting http://www.icmediadirect.com.
The SBIEC is a respected authority on recognizing companies across many industries that meet its standards of excellence. It encourages independent enterprise and entrepreneurial growth, offering the opportunity for companies of all sizes to be recognized for their performance. Particular focus is given to meeting and exceeding expectations for customer service, product quality and business ethics. ICMediaDirect has received its third consecutive award because of its ability to maintain these essential qualities, as it pioneers and masters Internet strategies that benefit its hundreds of clients each day. Its team of experts are capable of recognizing all undesired online content, and build their various campaigns to improve search engine results on different web browsers.
The reputation professionals at ICMediaDirect recommend businesses to track online activities often so that a reputation management plan can be put to use as fast as possible. By being vigilant of brand mentions and online reviews, brands, people, and agencies can be smart in their method to handle online reputation management. Using an array of monitoring tools makes this task easier. Google Alerts makes it possible for users to receive email updates on the most recent Google results highlighting brand mentions. To track activities related to a brand on various social media platforms, entities should use the Social Mention tool that tracks picked keywords.