This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Month: March 2018
Public relations and online reputation management company ICMediaDirect is taking the way companies manage brand information to the next level. This award-winning firm recently revealed the key pillars of managing online reputations, as many organizations are struggling to formulate effecient, responsive digital media campaigns. The company’s calculated efforts not only suppress uncomplimentary publicity in search engine results, but they have lit the way for hundreds of companies and individuals who wish to project a positive message online. See your company’s Online Reputation Report now, by visiting http://www.icmediadirect.com.
Managing brand-related information on the internet is a key pillar of online reputation management. The professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms such as Google Places and local directories that provide such information. Despite companies having little control over what other people say on social media, they can at least influence the conversation by crafting proactive brand messaging. ICMediaDirect advocates for the use of the latest marketing technologies for storytelling techniques. A combination of innovative video and photography to build a coherent narrative raises engagement and creates an opportunity for businesses to maintain trust and the right image.
These insights of the study apply to companies everywhere but more relevant to local companies. As a part of the study, 92% of contributors observed that they would only use a business if it had as at least a four-star rating on review websites. The numbers were inspected further, with reliability (27%), expertise (21%), and professionalism (18%) being the desirable qualities for a local firm. As a result of analyzing these numbers and more factors, ICMediaDirect accentuates that developing a strong online reputation is as essential as an offline one.