Brand reputation management should remain an essential part of a business’ marketing strategy because of the significant impact of a negative online reputation, and the direct effect it has on previous marketing efforts. When buyers go online to learn more about a company’s service or product, reading bad reviews almost always drives them to a competitor. When no verified customer reviews are available, consumers often elect not to take any risk and do not finish transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
Read more: http://www.marketwatch.com/story/ic-media-direct—-reputation-management—-icmediadirect-named-leaders-of-online-reputation-2016-08-03