Brand reputation management should be a key part of a business’ marketing strategy because of the significant impact a negative online reputation has and its direct effect on previous marketing efforts. If a customer goes online to learn more about a company or product, discovering bad reviews almost always surely drives them to a competitor. When no such information is available from verified customer reviews, consumers often choose not to take any risk at all, and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for brand reputation management firm ICMediaDirect.
Month: October 2019
ICMediaDirect, the DC-based Reputation Management and PR agency based out of the New York City and Washington, highlights the importance of online reputation for businesses and individuals. The expert team of reputation professionals have been suggesting brand repair services and enriching the online status of influential individuals and Fortune 500 companies. This year, ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for three successive years, having shown strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com