The reputation professionals at ICMediaDirect recommend businesses to track online activities often so that a reputation management plan can be put to use as fast as possible. By being vigilant of brand mentions and online reviews, brands, people, and agencies can be smart in their method to handle online reputation management. Using an array of monitoring tools makes this task easier. Google Alerts makes it possible for users to receive email updates on the most recent Google results highlighting brand mentions. To track activities related to a brand on various social media platforms, entities should use the Social Mention tool that tracks picked keywords.
Month: October 2019
ICMediaDirect, a worldwide leader in the online reputation management space, joined the Connect conference held in Miami by the Search Engine Watch. Few of the top thought leaders and futurists in the online marketing industry shared their expertise on SEO, digital acquisition, brand development, and other such subject. ICMediaDirect mingled with numerous keynote speakers at the two-day conference; they proved their public relations knowledge while exhibiting how to employ new, inventive strategies to their proven marketing formula.
Brand reputation management should be a key part of a business’ marketing strategy because of the significant impact a negative online reputation has and its direct effect on previous marketing efforts. If a customer goes online to learn more about a company or product, discovering bad reviews almost always surely drives them to a competitor. When no such information is available from verified customer reviews, consumers often choose not to take any risk at all, and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for brand reputation management firm ICMediaDirect.
ICMediaDirect, the DC-based Reputation Management and PR agency based out of the New York City and Washington, highlights the importance of online reputation for businesses and individuals. The expert team of reputation professionals have been suggesting brand repair services and enriching the online status of influential individuals and Fortune 500 companies. This year, ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for three successive years, having shown strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com