While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.
Tag: Reviews Managemen
Influencing information related to a brand appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming any online listings related to the brand across various platforms, such as local directories, Google Places, and other locations that provide such information. While companies have little control over what other people are saying on social media, they can hold influence over conversation by focusing on proactive brand messaging. ICMediaDirect advocates employing the latest marketing technologies, including storytelling techniques and videos. A combination of innovative photography and a coherent brand narrative raises consumer engagement and creates an opportunity for the brand to build trust and the right image.
Read more: http://www.digitaljournal.com/pr/3023810
This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Public relations and online reputation management company ICMediaDirect is taking the way companies manage brand information to the next level. This award-winning firm recently revealed the key pillars of managing online reputations, as many organizations are struggling to formulate effecient, responsive digital media campaigns. The company’s calculated efforts not only suppress uncomplimentary publicity in search engine results, but they have lit the way for hundreds of companies and individuals who wish to project a positive message online. See your company’s Online Reputation Report now, by visiting http://www.icmediadirect.com.