ICMediaDirect has a significant track record in efficient reputation management, having enhanced the brand image of Fortune 500 firms, public personalites, athletes, and politicians. The agency uses a forward-thinking strategy for diminishing the undesired impact of criticism. First, determine if a comment is genuine. Some information posted online is the result of competing companies or brands. The best course of action here is to request that the review be removed citing its unlikely truthfulness. Second, find out if a review is an opinion. If so, a company has the perfect chance to share factual, positive information about their services, while diluting the review’s effectiveness. When a customer has left experienced, but negative feedback, then it is time to react fully and firmly. ICMediaDirect recommends a thorough approach, combining an apology with a proactive solution to a client’s issue.
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