Influencing information related to a brand appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming any online listings related to the brand across various platforms, such as local directories, Google Places, and other locations that provide such information. While companies have little control over what other people are saying on social media, they can hold influence over conversation by focusing on proactive brand messaging. ICMediaDirect advocates employing the latest marketing technologies, including storytelling techniques and videos. A combination of innovative photography and a coherent brand narrative raises consumer engagement and creates an opportunity for the brand to build trust and the right image.
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