Managing brand-related information on the internet is a key pillar of online reputation management. The professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms such as Google Places and local directories that provide such information. Despite companies having little control over what other people say on social media, they can at least influence the conversation by crafting proactive brand messaging. ICMediaDirect advocates for the use of the latest marketing technologies for storytelling techniques. A combination of innovative video and photography to build a coherent narrative raises engagement and creates an opportunity for businesses to maintain trust and the right image.