ICMediaDirect Says Brand Repair ‘Essential’ For Companies
Brand repair should be an essential part of a company’s’ marketing strategy beacues the significant impact of a negative online reputation can have dire effects on previous marketing efforts. When customers visit online directories to learn more about a company or product, discovering bad reviews almost always drives them to the competition. When information is not available from real customer reviews, consumers frequently elect not to take any risk and will not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.
Read more: http://finance.yahoo.com/news/icmd-reputation-management-icmediadirect-recognized-045820775.html
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