Reputation professionals at ICMediaDirect instruct businesses to track online activities consistently so that a reputation management strategy can be executed as fast as possible. By checking brand mentions and online reviews closely, brands, persons, and agencies can be preventative in their approach of online reputation management. Furthermore, using a variety of monitoring tools will make the activity easier and more constructive. Google Alerts assists users to get email updates on the latest Google results highlighting brand mentions. To track activities related to a brand on numerous social media platforms, people and companies should use the Social Mention tool that keeps track of desired keywords.