Dealing with information appearing on the Internet is the crux of online reputation management. Specialists at ICMediaDirect suggest claiming all online listings associated to the brand on numerous platforms, including local directories, Google Places and other locations that provide such information. While companies have slight control over what others say on social media, they can positively impact conversation by concentrating on proactive brand messaging. ICMediaDirect team advises using cutting-edge marketing technologies, such as storytelling methods and videos. A blend of innovative photography and building a clear narrative grows engagement creates an opportunity for businesses to build trust and the right image.