Brand reputation management must be an essential part of a business’ marketing strategy because of the great impact of a adverse online reputation and its direct effect on earlier marketing efforts. When customers go online to find out more about a company or product, seeing bad reviews almost always leads them to a competitor. When no such information is available from real customer reviews, consumers often decide to avoid risk and leave transactions for potential sales incomplete. “Negative feedback shouldn’t be missed, as it can help brands identify their weaknesses and can enhance the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
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