Brand reputation management should be a substantial part of the firm’s marketing strategy due to the huge impact negative reviews have on prior marketing efforts. When would-be consumers go online to ascertain more about an organization or item, coming across bad reviews very often pushes them to a competitor. When no such details are available from authentic consumers, consumers tend to avoid risks and leave their purchases incomplete. “Bad feedback shouldn’t be ignored, as it can allow brands to discover more about their limitations and increase the quality of their everyday operations,” claims a spokesperson for ICMediaDirect.
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