Information monitoring via the Internet is the one important part of online reputation management, as noted by ICMediaDirect. Optimizing SEO while staying abreast of brand mentions and online reviews, while maximizing the positive impact that social media accounts bring forth are the key parts to any strategic management. According to the story by Richard Lorezen, “The Impact of Online Reputation on Your Company’s Success,” around 70 percent of all people will consult the internet before making a purchase. Lorezen notes “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”

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