ICMediaDirect furthers that monitoring your presence online is the first factor in online reputation management. Building positive SEO, keeping abreast of company’s mentions and online reviews, and maximizing what social media accounts can do are the key underpinnings to reputation management. Richard Lorezen came forth with this in “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all people will look at reviews or ratings before they make a purchase. Lorezen said, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
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