The reputation professionals at ICMediaDirect recommend businesses to track online activities often so that a reputation management plan can be put to use as fast as possible. By being vigilant of brand mentions and online reviews, brands, people, and agencies can be smart in their method to handle online reputation management. Using an array of monitoring tools makes this task easier. Google Alerts makes it possible for users to receive email updates on the most recent Google results highlighting brand mentions. To track activities related to a brand on various social media platforms, entities should use the Social Mention tool that tracks picked keywords.
Read more: http://www.marketwatch.com/story/ic-media-direct—-reputation-management—-icmediadirect-experts-unveil-key-aspects-of-online-reputation-2016-08-01
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