ICMediaDirect Discusses Impact Of Digital Reviews On Firms
ICMediaDirect Discusses Impact Of Digital Reviews On Firms

Positive reviews can, for most firms, increase business, notes ICMediaDirect. But the study shows that negative feedback has a direct impact on a firm. 86% of potential customers explain they would think twice when buying a product from a company with bad online reviews. Going further, an extra star on reviews produces a 5% to 9% average rise in revenue for the company. Just one negative review may result in the loss of about 30 customers. Receiving positive reviews on the web translates into consistent sales.

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