Positive reviews can, for most firms, increase business, notes ICMediaDirect. But the study shows that negative feedback has a direct impact on a firm. 86% of potential customers explain they would think twice when buying a product from a company with bad online reviews. Going further, an extra star on reviews produces a 5% to 9% average rise in revenue for the company. Just one negative review may result in the loss of about 30 customers. Receiving positive reviews on the web translates into consistent sales.
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