ICMediaDirect has a laudable history in successful reputation control, having restored the brand image of Fortune 500 corporations, stars, politicians, and athletes. The agency uses a unique plan for diminishing the aftermath of criticism. As the chief step, assess if a comment is authentic. Some content distributed online is created by competition. The most effective course of action in this case is to request to have the review removed highlighting its inaccuracy. Subsequently, find out if a review is opinionated. In this case, a company has a likely occasion to share honest, affirmative information about them, while also subsiding the effect of the review. When a customer has left a candid, yet unfavorable review, then it is time to reply fully and responsively. The agency proposes a two-layered method, merging an apology with a proactive resolution to a client’s difficulty.
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