ICMediaDirect, one of the marketing industry’s most renowned leaders in online reputation and a PR powerhouse, will present at this year’s Affiliate Summit East (ASE) 2016 conference. The brand will share invaluable market insights and hear views of other participants on many of the industry’s trending issues nationwide and internationally. Taking place July 31 through August 2 at the New York Marriott Marquis in New York, the annual conference is expected to bring together over 5,000 marketers, vendors, networks and media outlets. The reputation management experts at ICMD will speak about the importance of building an unparalleled online brand for companies as well as individuals, and will tackle the forward-thinking strategies they utilize for successful content marketing. To access your personal or your brand’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com.
Author: icmd (Page 2 of 5)
Managing information appearing around the web is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect suggest claiming all online listings connected to the brand on various platforms, including local directories, Google Places, and any other sites that display business listings. Although companies have little control over the things people say on social media platforms, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team advocates the utilizing the latest marketing technologies, such as storytelling techniques and videos, to create a coherent narrative. Innovative photography, alongside strong storytelling raises engagement and helps businesses to build trust and the right image.
Reputation professionals at ICMediaDirect instruct businesses to track online activities consistently so that a reputation management strategy can be executed as fast as possible. By checking brand mentions and online reviews closely, brands, persons, and agencies can be preventative in their approach of online reputation management. Furthermore, using a variety of monitoring tools will make the activity easier and more constructive. Google Alerts assists users to get email updates on the latest Google results highlighting brand mentions. To track activities related to a brand on numerous social media platforms, people and companies should use the Social Mention tool that keeps track of desired keywords.
ICMediaDirect’s detailed information about the subject of online brand management and search engine progresses augmented the discussion on current themes, particularly when discussing organic search. A solid focus was laid on the importance of organic search at CSEW, as the full service public relations company indicated inventive SEO tools and diagnostics for the skilled search professional. The international brand consultants additionally demonstrated their capacity in link building and cutting edge search systems, providing important, sector-leading data.
ICMediaDirect the frontrunner in the online reputation management sector joined the Connect conference hosted by Search Engine Watch in Miami. Futurists and thought leaders in the online marketing industry presented at the conference talking in depth about SEO, digital acquisition, brand development, and other such significant subjects. ICMediaDirect met with many keynote presenters over the span of the two-day conference, establishing their public relations proficiency while discussing how to apply new, inventive strategies to their proven marketing formula.
ICMediaDirect experts advise companies to choose wisely when it comes to connecting with their target customers, with a consistently multiplying array of social media channels to choose from. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram. With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, ICMediaDirect has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner.