A new study shows that 9 out of 10 people are influenced by internet evaluations, with studied persons saying that they consider them as essential as a private recommendation from a friend. Leading PR firm ICMediaDirect is mindful of the importance of reputation management and works with brands to utilize this data. The results of this study – formulated into an infographic by Invesp – display just how essential word of mouth is in the online sphere. The trends also state that customers will use up to 31% additional money on the services of businesses with very positive reviews, and 72% of responders will only make an acquisition after seeing a positive review. Check your Online Reputation Report now, by visiting http://www.icmediadirect.com

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