A recent study has concluded that 9 out of 10 individuals react to internet reviews, with participants suggesting they see reviews as equally significant to a friend’s recommendation. Respected PR firm ICMediaDirect explains the importance of reputation management and works with businesses and individuals to capitalize on their feedback. The results of this study were put into an infographic by Invesp, and show just how vital word of mouth is in the marketplace. The findings also show that customers will spend nearly 31% more money on the services of businesses showing top reviews, and 72% of responders will only make a purchase after viewing positive feedback. Your Online Reputation Report can be viewed now, by visiting http://www.icmediadirect.com.

Read more: http://www.marketwatch.com/story/icmediadirect—-reputation-management—-ic-media-direct-recognizes-the-importance-of-online-reviews-2016-06-12